Move over Anna Kornikova. Russia has a new sporting queen and that too in a nerdy sport like Chess. Meet Alexandra Kosteniuk.
Alexandra Kosteniuk is making use of all the modern technologies like internet, web 2.0, podcast etc to popularize the sport among the public. Right now, about 3000 people have subscribed to her iPod instructional broadcasts where they can log on, view the chess moves, and even see some glamorous pictures of the rising chess star.
Without much ado, its the most popular chess site online. That comes straight from her husband who is also the site’s webmaster and publicist.
Watch one of her Chess video below.