American Idol

With the ever growing funds that the American Idol show is making every one think. Despite the fact that the audiences for the show is shrinking but the same is not reflected in the revenue figures for the show.

The way the show is created and how it is progressing, in no time the outlook of the broadcasters and networking agencies would deem to change. Clearly, as per the records of the last three years American Idol has been losing viewers but still it is the top rated television serial.

The show is apparently earning from other deal that it has with ice cream, trading cards, iTunes partnerships, and AT&T. These deals have considerably pooled in for the American Idol profitability.

The financial statements of the 19 Entertainment being the parent company revealed the same.

Brad Adgate, Horizon Media’s senior vice president for research says that the show is raking in money. He also said that there are many ways other than advertising to earn from a TV show. It is just that American Idol has a better way of making money.

From the co-chairman of NBC, Ben Silverman to the programmers of MTV, who are trying to do every thing possible to increase the profits for the show, it seems that American Idol is taking the lessons of making money from National Football League rather than from traditional broadcasting book.

The chief executive of CKX Inc. Robert F. X. Sillerman commented that they have learned from the sports league and added that what we see as money inflow from the show is just the beginning. David Lunar, from Fremantle Media are co-producing the show with 19 Entertainment said that their company has seen tremendous growth this year that could have been the submission of eight years together.

As per the survey the viewer count for the show has decreased by 5 millions per episode. For this season, the average viewer count per episode is 25 millions. Advertising revenue has been increasing ever since the American Idol has started. Fox Broadcasting is the one that benefits form this advertising money.

The rating for the show has declined but the time American Idol is aired is increased by the Fox Broadcasting, hence, been able to charge more. The profits & revenue of the 19 Entertainment has even grown with a better pace than ever. From American Idol alone they have earned $96 million as compared to $67 million from the last two years.

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American Idol

The last week the biggest at the American Idol was not the actual elimination but the people who were lined up combating elimination came as a surprise. Adam Lambert who was almost crowned as the American Idol by the viewers as well as the judges was ironically standing along the bottom three.

Eventually Matt Giraud was ousted. It was surprising to see Adam Lambert instead of Allison Iraheta who is the least popular finalists. However, looking at the history of American Idol, the unexpected should be the expected one, as clearly the last week history repeated itself.

American Idol has shown inclination towards the once who have been growing rather than the once being on the peak early. It’s quite clear that one has to show improvement in order to be out there or else elimination is the way out.

If you look at this the strength of a good participant is really used against him. A strong contender for the position, who starts strong, doesn’t have the room for improvement for the baseline he/she is already on as compared to the mediocre finalists. The mediocre finalists are able to impress the judges and steal the hearts of the viewers by showing improvement. But the fact remains that improving at the stage the Matt Giraud is not that easy. It takes time and is a gradual process to cross the lines from being good to excellent or even going a step forward from excellent. Some thing similar happened for Lil, as the improvement she showed was tremendous but then the pace was high she peaked early and so she had to go.

The same was seen in the first season of American Idol as well with Tamyra Gray getting eliminated. Since then Jennifer Hudson, Melinda Doolittle, Chris Daughtry and Michael Johns are the other front runners who bid goodbye early. The Judge Save Rule was included in the American Idol for the current season but wasn’t used to avoid the shocking elimination.

Where as the hopes for Adam Lambert aren’t lost just because of one week of being at the bottom at the same time being the best doesn’t mean that a contender is christened as an “American Idol”.

There are numerous factors balancing the equation of the American Idol winner. The votes would prove to be very decisive. Viewers don’t always want to see the strongest and the best singer as their “American Idol”. The popularity of the contesters contributes a great deal. Who the viewers chose as their next American Idol amongst the two finalists – Danny Gokey and Adam Lambert, would be an interesting watch.

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