Hunky Santa Eli Wilhide is tantalizing the women shoppers and they are driving in hoardes to visit him at the Beverly Center mall.
What this shows is that 6 absolutely perfect abs are better than stomach looking like jelly beans for driving up sales and footfalls at the shopping center.
Is it crass? Sure it is. There is nothing about holiday spirit in this act of using guys who look like models to attract shoppers.